Your privacy is important to us. It is the policy of the Virginia Institute of Plastic Surgery (VIPS), founded by Dr. Burton Sundin and Dr. Reps Sundin, to respect your privacy regarding any information we may collect from you across our website, https://www.drsundin.com, and other sites we own and operate.

We only request personal information when it is necessary to provide you with a service or respond to your inquiry. Information is collected by fair and lawful means, with your knowledge and consent. We will always inform you of the purpose behind the data collection and how it will be used.

We retain collected information only for as long as needed to fulfill the service you requested. Any data stored is protected using commercially reasonable physical and digital safeguards to prevent loss, theft, unauthorized access, disclosure, copying, use, or modification.

Communication Consent

By submitting a form on our website, contacting our practice by phone, email, or through social media, you are authorizing VIPS and its team to communicate with you using those or related methods. You may request to be removed from any communication list at any time.

By opting in to receive SMS communications via web form or other method, you consent to receive text messages from the Virginia Institute of Plastic Surgery. These may include appointment confirmations, scheduling assistance, post-procedure instructions, lab results, or billing notifications. Message frequency may vary. Standard message and data rates may apply. Reply HELP for assistance or STOP to opt out of messaging at any time.

We do not sell, rent, or share your personal information or SMS consent with third parties for marketing purposes.

Third-Party Links

Our website may contain links to third-party websites. Please be aware that we are not responsible for the content or privacy practices of those external sites and encourage you to review their privacy policies separately.

Information Automatically Collected

Like many websites, we and our third-party partners may automatically collect certain data from your device when you visit or interact with our website. This includes:

  • Log Data: Such as IP address, device type, browser version, operating system, referring URL, date and time of your visit, pages viewed, time spent, and any errors encountered.
  • Analytics Data: Including navigation paths, activity logs, page interactions, click history, campaign attribution (UTM), session frequency, and other usage patterns.
  • Location Data: General location derived from your IP address.

We and our partners may use cookies, pixels, embedded scripts, web beacons, and other tracking technologies (“cookies”) to collect and analyze this information. These technologies help us improve your browsing experience and monitor how our website is used.

Your Control Over Your Information

You may manage your preferences in the following ways:

  • Email Communications: You can unsubscribe from promotional emails at any time by clicking the “unsubscribe” link in the email.
  • Text Messaging: You may opt out of receiving SMS messages by replying “STOP” to any message.
  • Browser Settings: You can manage cookie preferences through your web browser settings.

You are always free to decline to provide personal information, with the understanding that certain services may be limited as a result.

By continuing to use our website, you acknowledge and accept our privacy practices as outlined here.

If you have any questions or concerns about how your data is used or stored, please contact our Privacy Officer, Rachel Kochba, at (703) 740-8333.

This policy is effective as of January 1, 2025.

View More Details of Notice of Privacy Policies

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Accessibility: If you are vision-impaired or have some other impairment covered by the Americans with Disabilities Act or a similar law, and you wish to discuss potential accommodations related to using this website, please contact our Accessibility Manager at (804) 390-5660.
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